Skip to main content


The studio blog is a place to show our thinking in public, sharing the inspirations and processes that get us to the end of a project.

Launching: SUPERFLUX Magazine, Issue 1

We are a research and design studio. We imagine, investigate, design, build and test ways in which technologies influence and shape our worlds. As our work explores the complex, often intangible nature of technology, we are always interested in finding new, tangible forms for sharing our thinking, processes and outcomes. A conversation with Warren Ellis few months ago resulted in the idea of a new kind of magazine. A magazine that has a constantly evolving form, a magazine whose physicality becomes a means of provocation in itself. Warren said he would be happy to be the Editor and titled the magazine SUPERFLUX. Warren has written a great editorial and writer Tim Maughan has written a series of exceptionally pertinent short fictions for this edition. 

So here it is, SUPERFLUX, Issue 1.



The magazine is a double sided A1 poster, printed in four process colours using offset lithography, on 150gsm munken lynx matte paper by the great Gavin Martin Colournet printers. They are packaged and shipped with love from our studio in the Biscuit Factory. 

We have printed a limited edition, so order a copy for just £20 + postage, and become part of our new adventure!





This first edition of SUPERFLUX focuses on our ongoing R&D project
Drone Aviary, which explores the social, political and cultural potential of drone technology as it enters civil space. The illustration 'Cartographies of the Sky' on the front is a speculative map exploring the vertical geographies and digital infrastructures that cities will need in order to accommodate civilian drones. From restricted zones to geofences, flight paths to charging stations, it looks at how our airspace may become divided and occupied in the years to come. We hope it can act as a tool for contemplation, raising critical questions around the future of public space and ownership of the skies above our heads. The other side captures the project’s thematic concerns around our changing relationships with algorithmic intelligence and increasingly autonomous machines. We designed a series of civilian drones with specific tasks and functions that represent the convergence of wider social and technological trends. (The work is currently on show at the V&A as part of the All Of This Belongs To You show.) 

We collaborated with Tim Maughan for the project, who wrote brilliant short fictions for each drone, and an introductory piece on how we hope to present the work as a live experience. From the Superflux team: Jon Ardern and myself (creative direction), Katarina Medic (map and poster design), Jon Flint, Yosuke Ushigome (drone designs), Dillon Froelich and Georgina Bourke (map concept development) have been instrumental in bringing it to life. 

1440 1439

We are thrilled to have this out in the world, and are grateful to our colleagues at Superflux, Tim Maughan and Warren Ellis for making this a reality.