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Profile

Superflux is an Anglo-Indian design practice: based in London, but with roots and contacts in the Gujarati city of Ahmedabad.

We work closely with clients and collaborators on projects that acknowledge the reality of our rapidly changing times, designing with and for uncertainty, instead of resisting it.

We are particularly interested in the ways emerging technologies interface with the environment and everyday life, and with proven experience in design, strategy and foresight, Superflux is in a unique position to explore the implications of these new interactions. Ultimately, we strive to embed these explorations in the here-and-now -- using rapid prototyping and media sketches to turn them into stimulating concepts, experiences, products and services.

552 Superflux is a double-expansion steam engine.Our business has two parts. The consultancy is client-facing, offering bespoke services, while the lab is a research space where we develop and test new ideas. Though these two parts function independently, we've come to rely on their contrasting rhythms for team sanity, the 'sweet spot' of unexpected synergies, and a steady stream of new ideas and provocations.

People

The Superflux team includes the co-directors and a host of talented associates and collaborators. This agile, networked structure offers resilience and diversity, allowing us to produce work that consistently exceeds expectations.

Director / Principal Designer
Director / Designer & Technologist
Associate / Writer & Futurist
Associate / Strategist & Maker
Associate / Developer & Technologist
Associate / Interaction Designer
Associate / Designer & Technologist

Clients

We've worked with a diverse range of clients and stakeholders. Our core interests cluster around emerging technologies and social change, but we're at our best when grappling with new challenges. If you have an interesting project or brief, we'd love to hear from you.

Press & Media

Independent verification of our existence.

Core77, 5th Dimensional Camera
Wall Street Journal, Featured
Work at TalktoMe, MoMA, NY
Featured, Fast Company
Profile, WIRED UK
Featured, Guardian Science
Human Plus, Science Gallery, Dublin
CNN Money, 5th Dimensional Camera
Marie Claire, 20 Women Changers
Lift Keynote, Le Monde
TED Fellowship, AOL Interview
Featured, PopSci Magazine
Power of 8, London Design Festival
Featured, Business Model Generation
Little Brinkland, Guardian Business
Featured, Make Magazine
Ark.Inc at MoMA, 2008
OnOffice Magazine, 2006
2nd Prize, PowerPoint, UNESCO
GMW Award, Inclusive Design
Featured: Sketching User Experiences
Featured: Superlight, ISEA2006
UNESCO Award, 2005
Worldchanging.com