Profile
Superflux is an Anglo-Indian design practice: based in London, but with roots and contacts in the Gujarati city of Ahmedabad.
We work closely with clients and collaborators on projects that acknowledge the reality of our rapidly changing times, designing with and for uncertainty, instead of resisting it.
We are particularly interested in the ways emerging technologies interface with the environment and everyday life, and with proven experience in design, strategy and foresight, Superflux is in a unique position to explore the implications of these new interactions. Ultimately, we strive to embed these explorations in the here-and-now -- using rapid prototyping and media sketches to turn them into stimulating concepts, experiences, products and services.
Superflux is a double-expansion steam engine.Our business has two parts. The consultancy is client-facing, offering bespoke services, while the lab is a research space where we develop and test new ideas. Though these two parts function independently, we've come to rely on their contrasting rhythms for team sanity, the 'sweet spot' of unexpected synergies, and a steady stream of new ideas and provocations.
People
The Superflux team includes the co-directors and a host of talented associates and collaborators. This agile, networked structure offers resilience and diversity, allowing us to produce work that consistently exceeds expectations.
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Director / Principal Designer
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Director / Designer & Technologist
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Associate / Writer & Futurist
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Associate / Strategist & Maker
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Associate / Developer & Technologist
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Associate / Interaction Designer
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Associate / Designer & Technologist
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Clients
We've worked with a diverse range of clients and stakeholders. Our core interests cluster around emerging technologies and social change, but we're at our best when grappling with new challenges. If you have an interesting project or brief, we'd love to hear from you.
Press & Media
Independent verification of our existence.
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Core77, 5th Dimensional Camera
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Wall Street Journal, Featured
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Work at TalktoMe, MoMA, NY
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Featured, Fast Company
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Profile, WIRED UK
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Featured, Guardian Science
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Human Plus, Science Gallery, Dublin
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CNN Money, 5th Dimensional Camera
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Marie Claire, 20 Women Changers
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Lift Keynote, Le Monde
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TED Fellowship, AOL Interview
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Featured, PopSci Magazine
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Power of 8, London Design Festival
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Featured, Business Model Generation
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Little Brinkland, Guardian Business
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Featured, Make Magazine
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Ark.Inc at MoMA, 2008
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OnOffice Magazine, 2006
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2nd Prize, PowerPoint, UNESCO
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GMW Award, Inclusive Design
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Featured: Sketching User Experiences
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Featured: Superlight, ISEA2006
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UNESCO Award, 2005
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Worldchanging.com
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